IDG Enterprise's CEO spells out the future of big data, mobility and the impact of 50 billion connected devices by 2020.
"Technology Topics | Big Data" news, interviews, and features
Features about Technology Topics | Big Data
Big Data is poised to help marketers reach and engage customers and prospects in ways that businesses are only now starting to understand. Enterprises that don't embrace analytics may soon see embattled customers voting with their wallets.
IT executives are starting to realize that there's little value in big data without robust analytics systems that can crunch the numbers and give key decision makers (read: their bosses) easy-to-digest information. With so few real solutions on the market, though, this is easier said than done.