Only 11 per cent of iOS users listen to Apple Music, but 64 per cent claim they are very likely to become paid subscribers after the free trial.
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At Google I/O on Wednesday, Google unveiled a streaming music service that will compete directly with the likes of Pandora and Spotify -- in what is said to be a growing market, however.
The arrival of Apple's iCloud and iTunes Match this month, coupled with Spotify's October drop of its invite-only requirement, seem to have shaken the online music world.