It seems like almost every week there is a new security breach in either the government or in private business. The latest had nothing to do with China, instead it appeared to be more of a revenge attack by one baseball team on another.
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Your online life may not seem worth tracking as you browse websites, store content in the cloud, and post updates to social networking sites. But the data you generate is a rich trove of information that says more about you than you realize - and it's a tempting treasure for marketers and law enforcement officials alike.