<i>2012 ARN Hall of Fame inductee, Nick Verykios, is a rock’n’roll survivor, poet, Buddhist and philanthropist, as well as co-founder of the $250 million Distribution Central. This is his story.</i>
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Features about nick verykios
“If I need you to be a channel account manager, and I say ‘this is how you do it,’ chances are you’ll hate it,”
A company’s brand is its core – it’s the heartbeat that pumps blood to the organs, or the queen bee that the workers strive to fulfil. It’s a critical component in determining a company’s market value, and one that goes beyond the marketing terms that people often dismiss as being spin. We take a detailed look at growing your brand in a competitive environment.