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  • Defining Digital Transformation in the Australian channel

    Defining Digital Transformation in the Australian channel

    As digital initiatives move past the piloting phase and into the mainstream, new customer demands are emerging. Today, end-users are challenged to reinvent the organisation, the process or the business they operate, in the quest to become faster, nimbler and more competitive. Yet despite a drive to adopt new technologies and practices, 1 out of 3 businesses require channel help as digital transformation strategies stutter, with organisations underprepared and ill-equipped. With digital transformation sitting at the top of the agenda across almost every industry sector in Australia, the disparity between intention and execution subsequently creates new opportunities for partners across a range of verticals. This ARN roundtable - sponsored by Citrix and Tech Data - defined digital transformation in a channel context, highlighting the pockets of market potential ahead, alongside the new role of the partner in delivering on the promise of digital. Photos by Maria Stefina.

    Defining Digital Transformation in the Australian channel

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