Software-as-a-service has transformed an age-old sales model for the IT channel, but what does it really mean for partners facing a smaller sales cycle?
"Jay McBain" news, interviews, and features
News about Jay McBain
Forrester Research’s principal channel partnerships and alliances analyst Jay McBain takes an extensive look at the forces set to impact the channel in 2020
Forrester global channels principal analyst, Jay McBain, investigates the effectiveness of IBM's channel moves
Interviews about Jay McBain
New-look tech buyer open to delivering new projects, favours collaboration and craves outcome-driven results