Google's AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies that have their own mobile operating systems, said Omar Hamoui, vice president of mobile ads at Google.
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U.S. regulators are planning to investigate whether Apple is shutting out third parties such as Google and Microsoft in advertising the iPhone and iPad, according to a report published by the Financial Times on Thursday.
Apple is attempting to avoid an <a href="http://www.pcworld.com/article/195444/feds_eye_apple_for_antitrust_probe.html">antitrust probe into its trade practices</a> by revising some of the terms of its developer agreement, according to reports. It's not clear which parts of the agreement would be revised, but government regulators are said to be interested in provisions in Apple's iAd advertising program, as well as Apple's decision to reject apps built with cross-platform applications such as the Adobe Flash Professional CS5, according to <a href="http://online.wsj.com/article/SB10001424052748703612804575222553091495816.html?mod=WSJ_Tech_LEADTop">The Wall Street Journal</a> .