CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.
"CMO role" news, interviews, and features
News about CMO role
There's a reason why marketers keep IT in the dark about marketing tech purchases. The geeks will put the tech vendor through an obscene, jargon-filled laundry list of requirements and testing that will drag the sales cycle for months. Marketers won't be able to get their hands on the technology until it's too late - that is, after competitors beat them to the punch.