Amassing a pile of big data is not sufficient to spur insight, even if you have clever ways of analyzing that data. The savvy data scientist must also find a way to make all this information tell a story so it can be understandable to others.
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In their zeal to collect as much operational data as possible, organizations hoping to gain an advantage through the use of big data will also need to rethink how they process, analyze and present that material.