Defining Digital Transformation in the Australian channel
As digital initiatives move past the piloting phase and into the mainstream, new customer demands are emerging. Today, end-users are challenged to reinvent the organisation, the process or the business they operate, in the quest to become faster, nimbler and more competitive. Yet despite a drive to adopt new technologies and practices, 1 out of 3 businesses require channel help as digital transformation strategies stutter, with organisations underprepared and ill-equipped. With digital transformation sitting at the top of the agenda across almost every industry sector in Australia, the disparity between intention and execution subsequently creates new opportunities for partners across a range of verticals. This ARN roundtable - sponsored by Citrix and Tech Data - defined digital transformation in a channel context, highlighting the pockets of market potential ahead, alongside the new role of the partner in delivering on the promise of digital. Photos by Maria Stefina.
IN PICTURES: ARN/Symantec Roundtable: Predictions for 2014 - What’s next in security and storage?
ARN's latest roundtable was held in conjunction with Symantec, at Otto Risorante in Woolloomooloo, Sydney. With the ever-evolving threat landscape and game-changing trends including Cloud, virtualisation and mobility affecting how businesses approach IT, organisations need to be aware of the latest trends in the security and storage markets and adopt appropriate response strategies. Attendees discussed these and many other storage and security predictions for 2014, highlighted the game-changing market trends, and the overall implications for partners. Photographs by Ian Sharp