The rise of the Experience Economy, coupled with the redefining of customer expectations, is combining to transform the channel. Because as digital and physical worlds collide, a one-time concept is now front and centre for end-users, challenging the status quo as a result. Partners must now leverage new technologies within the network - and beyond - to capitalise, delivering expertise through artificial intelligence, analytics and automation. In a data-driven market, executing on such potential will form the basis of differentiation for an increasingly competitive channel. This exclusive ARN Roundtable - in association with Aruba and Arrow ECS ANZ - assessed the rise of the Experience Economy, the new technologies flooding the market and how partners can capitalise. Photos by Christine Wong.