Slideshow

Google and Microsoft tackle triple value play at Synnex Alliance 2018

Frequently overused but seldom delivered upon, the notion of value in the channel continues to lack definition. In a market overflowing with new and emerging technologies, Australian customers are chasing innovation at breakneck pace. Irrespective of size or sector, end-user differentiation remains key as competition continues to increase. Within the supply chain, value spans the customer, the partner and the channel, each forming a crucial component of the overall solution. This Synnex Alliance roadshow, in association with Google and Microsoft, started with the end-user and worked back to define the notion of value, outlining the lucrative partner opportunities ahead in 2018. Photos by Christine Wong.

  • Synnex Alliance 2018 in Sydney

  • James Henderson (ARN)

  • James Henderson (ARN)

  • Bryan Lee (Google); Katherine Binks (Google) and James Henderson (ARN)

  • Katherine Binks (Google) and James Henderson (ARN)

  • Bryan Lee (Google)

  • Bryan Lee (Google); Katherine Binks (Google); James Mercer (Fujitsu) and James Henderson (ARN)

  • Bryan Lee (Google); Katherine Binks (Google) and James Mercer (Fujitsu)

  • Synnex Alliance 2018 in Sydney

  • James Mercer (Fujitsu) and James Henderson (ARN)

  • James Henderson (ARN)

  • Katherine Binks (Google)

  • Bryan Lee (Google)

  • James Mercer (Fujitsu)

  • Synnex Alliance 2018 in Sydney

  • Steven Miller (Microsoft)

  • Steven Miller (Microsoft)

  • Peter Stein (Datacom)

  • Peter Stein (Datacom); Steven Miller (Microsoft) and James Henderson (ARN)

  • Peter Stein (Datacom)

  • Steven Miller (Microsoft) and James Henderson (ARN)

  • Peter Stein (Datacom); Steven Miller (Microsoft) and James Henderson (ARN)

  • Peter Stein (Datacom)

  • Synnex Alliance 2018 in Sydney - Trip to Moscow

  • Synnex Alliance 2018 in Sydney - Trip to Moscow

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

  • Synnex Alliance 2018 in Sydney

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