Slideshow

Cloud has levelled the customer playing field, and that's a problem for partners

Despite migration strategies sitting top of investment priority lists for businesses, advanced cloud adoption has levelled the playing field in a damaging way for both customers and partners. As outlined during EDGE Research, one Australian CIO said, “it’s no longer about being in the cloud but how best to use it… there is a pressing need to achieve competitive differentiation.” Partners must also cut loose from the competition, yet like customers, challenges remain. Because across Australia, 3,928 businesses have the word ‘cloud’ in the name, creating similar difficulties around differentiation for the channel. This exclusive ARN Roundtable, in association with Arrow ECS ANZ, F5 Networks, Hewlett Packard Enterprise and Oracle, detailed how partners can deliver the next wave of innovation within the cloud, standing out from a crowded marketplace to capitalise on the need for customer differentiation. Photos by Christine Wong.

  • Marty Young (F5 Networks); Adrian Toole (Somerville Group); Daniel Johns (ASI Solutions); Scott Newman (Oracle); Chris Weber (Hewlett Packard Enterprise); George Soumilas (Enosys); Guy Harden (PrimeQ); Vivek Trivedi (Exigo Tech); Daniel Danielli (Arrow ECS ANZ); Lauren Keeves (HubOne) and James Henderson (ARN)

  • Lauren Keeves (HubOne)

  • Guy Harden (PrimeQ)

  • Adrian Toole (Somerville Group)

  • Scott Newman (Oracle)

  • Marty Young (F5 Networks)

  • Vivek Trivedi (Exigo Tech)

  • George Soumilas (Enosys)

  • Daniel Danielli (Arrow ECS ANZ) and George Soumilas (Enosys)

  • Daniel Johns (ASI Solutions)

  • Vivek Trivedi (Exigo Tech); Lauren Keeves (HubOne); Marty Young (F5 Networks) and James Henderson (ARN)

  • Chris Weber (Hewlett Packard Enterprise); Adrian Toole (Somerville Group) and Scott Newman (Oracle)

  • Marty Young (F5 Networks)

  • George Soumilas (Enosys)

  • Chris Weber (Hewlett Packard Enterprise) and Adrian Toole (Somerville Group)

  • Adrian Toole (Somerville Group) and Scott Newman (Oracle)

  • George Soumilas (Enosys)

  • Daniel Johns (ASI Solutions) and Guy Harden (PrimeQ)

  • Lauren Keeves (HubOne) and Vivek Trivedi (Exigo Tech)

  • Adrian Toole (Somerville Group)

  • Lauren Keeves (HubOne)

  • Guy Harden (PrimeQ)

  • Scott Newman (Oracle)

  • Chris Weber (Hewlett Packard Enterprise)

  • George Soumilas (Enosys)

  • Adrian Toole (Somerville Group); Scott Newman (Oracle) and Guy Harden (PrimeQ)

  • Vivek Trivedi (Exigo Tech)

  • Daniel Danielli (Arrow ECS ANZ)

  • Adrian Toole (Somerville Group)

  • Daniel Johns (ASI Solutions)

  • Marty Young (F5 Networks)

  • Vivek Trivedi (Exigo Tech)

  • Daniel Danielli (Arrow ECS ANZ) and Daniel Johns (ASI Solutions)

  • Chris Weber (Hewlett Packard Enterprise); Adrian Toole (Somerville Group); Scott Newman (Oracle) and Guy Harden (PrimeQ)

  • Lauren Keeves (HubOne)

  • James Henderson (ARN)

  • Scott Newman (Oracle)

  • Daniel Danielli (Arrow ECS ANZ); Daniel Johns (ASI Solutions); Chris Weber (Hewlett Packard Enterprise) and Adrian Toole (Somerville Group)

  • Adrian Toole (Somerville Group); Scott Newman (Oracle) and Guy Harden (PrimeQ)

  • James Henderson (ARN); George Soumilas (Enosys) and Marty Young (F5 Networks)

  • Vivek Trivedi (Exigo Tech)

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