Slideshow

Distribution in the digital era

Distribution has transformed through many decades of industry dynamics, market critics and emerging technologies, with its stamina seldom under question. Yet a tidal wave of digital change is underway, creating new-look vendors, new-look partners and new-look markets in Australia. While the role of distribution isn’t up for debate, its delivery method in a digital era requires clarification, as the channel battles with the traditional three-tier model. Because cloud adoption is increasing, the world is becoming more connected and data now ranks as king. So, what does a digital distribution look like? This exclusive ARN Roundtable - in association with Arrow ECS; Exclusive Networks; NEXTGEN and Westcon-Comstor - outlined the fresh approaches required to take distribution to the digital era, examining the relevance of tradition while constructing a new go-to- market model within the channel. Photos by Maria Stefina.

  • James Henderson (ARN); David Abouhaidar (AC3); Anita Sheridan-Roddick (Seccom Global); Dominic Whitehand (Exclusive Networks); Terence Tutaan (Mitel Networks); John Walters (NEXTGEN); Tony Vizza (Sententia); Noel Allnutt (Solista); Rhys Shannon (Westcon-Comstor) and Nick Verykios (Arrow ECS ANZ)

  • Anita Sheridan-Roddick (Seccom Global), Dominic Whitehand (Exclusive Networks)

  • Noel Allnutt (Solista)

  • Terence Tutaan (Mitel Networks) and Rhys Shannon (Westcon-Comstor)

  • Eduardo Silva (ARN) and Tony Vizza (Sententia)

  • John Walters (NEXTGEN)

  • Dominic Whitehand (Exclusive Networks)

  • Dominic Whitehand (Exclusive Networks)

  • Eduardo Silva (ARN); Tony Vizza (Sententia) and Terence Tutaan (Mitel Networks)

  • Anita Sheridan-Roddick (Seccom Global) and Dominic Whitehand (Exclusive Networks)

  • Noel Allnutt (Solista)

  • Nick Verykios (Arrow ECS ANZ) and Anita Sheridan-Roddick (Seccom Global)

  • John Walters (NEXTGEN) and David Abouhaidar (AC3)

  • Dominic Whitehand (Exclusive Networks); James Henderson (ARN) and Tony Vizza (Sententia)

  • Rhys Shannon (Westcon-Comstor)

  • David Abouhaidar (AC3) and Nick Verykios (Arrow ECS ANZ)

  • Tony Vizza (Sententia) and Terence Tutaan (Mitel Networks)

  • Noel Allnutt (Solista)

  • Terence Tutaan (Mitel Networks)

  • Tony Vizza (Sententia) and Terence Tutaan (Mitel Networks)

  • Dominic Whitehand (Exclusive Networks) and James Henderson (ARN)

  • Rhys Shannon (Westcon-Comstor) and Noel Allnutt (Solista)

  • Nick Verykios (Arrow ECS ANZ) and Anita Sheridan-Roddick (Seccom Global)

  • Noel Allnutt (Solista)

  • Noel Allnutt (Solista); John Walters (NEXTGEN) and David Abouhaidar (AC3)

  • Nick Verykios (Arrow ECS ANZ) and Anita Sheridan-Roddick (Seccom Global)

  • Terence Tutaan (Mitel Networks) and Rhys Shannon (Westcon-Comstor)

  • James Henderson (ARN) and Tony Vizza (Sententia)

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