Distribution has transformed through many decades of industry dynamics, market critics and emerging technologies, with its stamina seldom under question. Yet a tidal wave of digital change is underway, creating new-look vendors, new-look partners and new-look markets in Australia. While the role of distribution isn’t up for debate, its delivery method in a digital era requires clarification, as the channel battles with the traditional three-tier model. Because cloud adoption is increasing, the world is becoming more connected and data now ranks as king. So, what does a digital distribution look like? This exclusive ARN Roundtable - in association with Arrow ECS; Exclusive Networks; NEXTGEN and Westcon-Comstor - outlined the fresh approaches required to take distribution to the digital era, examining the relevance of tradition while constructing a new go-to- market model within the channel. Photos by Maria Stefina.