As digital initiatives move past the piloting phase and into the mainstream, new customer demands are emerging. Today, end-users are challenged to reinvent the organisation, the process or the business they operate, in the quest to become faster, nimbler and more competitive. Yet despite a drive to adopt new technologies and practices, 1 out of 3 businesses require channel help as digital transformation strategies stutter, with organisations underprepared and ill-equipped. With digital transformation sitting at the top of the agenda across almost every industry sector in Australia, the disparity between intention and execution subsequently creates new opportunities for partners across a range of verticals. This ARN roundtable - sponsored by Citrix and Tech Data - defined digital transformation in a channel context, highlighting the pockets of market potential ahead, alongside the new role of the partner in delivering on the promise of digital. Photos by Maria Stefina.