Product awareness, product interest, product evaluation, product trial and product adoption - the five stages of cloud acceptance have already been negotiated. With Australian organisations now on board and now investing, cloud has moved past the hype and into the mainstream, creating new opportunities for partners as a result. Whether it be public, private or hybrid, implementations will continue to accelerate in 2017 as end-users seek to take advantage of the cloud’s economies of scale to build core applications. But as cloud becomes default, a default cloud channel strategy still ceases to exist. In association with Exclusive Networks, Fortinet, Storagecraft, Veeam, Westcon-Comstor and Zerto, this exclusive ARN roundtable assessed how partners can profit amidst a seemingly lucrative cloud world, outlining the new technologies coming to play, and the strategies required for ongoing success. Photos by Maria Stefina.