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Cheering Apple staff opened shop doors at 8am as sales commenced for Apple's iPhone 6 and 6 Plus.
Apple staff line the balconies...
The reservations line.
Doors opened at 8:00am.
Apple staff guide consumers into the store.
David Rahimi from California (he flew in two days prior) was the first person to get the new iPhone 6 and the iPhone 6 Plus at the Apple Sydney Store in George Street.
Rahimi lined up at 5:00am on launch day, having reserved his spot on Friday.
Rahimi speaks with the media horde.
Apple staff cheering as more customers walk in.
Optimistic Brazilians wait for their turn.
The line went on...
Inside the Apple store, staff and consumers engage with the iPhone 6 and iPhone 6 Plus.
Here's the two phones side by side.
Telstra had Justice Crew performing at its pop-up store.
A glimpse at the Telstra line, which morphs into an Optus line, which then morphs into the Vodafone line, with all three telcos lined up in close proximity.
A buzz at Telstra.
Women in ICT Awards