Hundreds line sidewalks as Apple iPhone 6 hysteria takes over Sydney

Cheering Apple staff opened shop doors at 8am as sales commenced for Apple's iPhone 6 and 6 Plus.

  • Apple staff line the balconies...

  • The reservations line.

  • Doors opened at 8:00am.

  • Apple staff guide consumers into the store.

  • David Rahimi from California (he flew in two days prior) was the first person to get the new iPhone 6 and the iPhone 6 Plus at the Apple Sydney Store in George Street.

  • Rahimi lined up at 5:00am on launch day, having reserved his spot on Friday.

  • Rahimi speaks with the media horde.

  • Apple staff cheering as more customers walk in.

  • Optimistic Brazilians wait for their turn.

  • The line went on...

  • ...and on...

  • ...and on...

  • ...and on...

  • ...and on.

  • Inside the Apple store, staff and consumers engage with the iPhone 6 and iPhone 6 Plus.

  • Here's the two phones side by side.

  • Telstra had Justice Crew performing at its pop-up store.

  • A glimpse at the Telstra line, which morphs into an Optus line, which then morphs into the Vodafone line, with all three telcos lined up in close proximity.

  • A buzz at Telstra.

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