Slideshow

IN PICTURES: ARN Roundtable - Don't Call Me Reseller: How the changing role of the partner affects distribution

ARN's latest roundtable was held in conjunction with Distribution Central, Express Data, Newlease, Westcon Group and WhiteGold Solutions at The Drawing Room in Sydney's Langham Hotel. Transformative technologies and the advent of XaaS (anything-as-a-service) are the catalysts for changing the reseller’s current business model into a service provider role. As a result, is it still fair to call distributor's partners resellers? Attendees discussed the the changes Cloud has wrought on the Channel landscape and the emergence of other transformative technologies that have changed the reseller's MO drastically. Photographs by Ian Sharp

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