IN PICTURES: ARN Cloud Transformation Roundtable, Otto Ristorante, Sydney

As Cloud adoption continues to grow among Australian business, many resellers are faced with a myriad options and challenges with how to best capitalise on the opportunity. Services and solutions are fast emerging as key tools to address the growing demand for Cloud products, driven by a need for more flexible work options, and an increasingly agile and mobile workforce.As a result, many traditional channel partners are looking to transform their business models as well.This event looked at opportunities and challenges present in how channel partners can best adapt their revenue models to take advantage of this changing business dynamic, and transition their revenue models from lumpy projects to smoother annuity models, adjusting for potential changes in cost and profitability models. This roundtable was sponsored by Adobe.

  • From left to right: Kirk Jones, Software One; David Edgar, Future Reality; Patrick Budmar, ARN; Andrea Della Mattea, Insight; David Gage, Express Data; Larry Adler, Webqem; David Hanrahan, Dimension Data; Steve Martin, Adobe; Moheb Moses, Channel Dynamics; Jake Wynne, Oriel; Jennifer O'Brien, ARN; Sean Murphy, Nexus IT; Peter McAlpine, Adobe; Robert Findlay, Staples

  • Networking about the Cloud transformation.

  • Kirk Jones, Andrea Della Mattea and Jennifer O'Brien hold court.

  • Adobe's Steve Martin discusses market trends.

  • David Hanrahan and Patrick Budmar discuss Cloud usage models.

  • Moheb Moses of Channel Dynamics offers his insight on the market.

  • Mingling and networking.

  • David Hanrahan and Larry Adler.

  • Networking at Otto Ristorante.

  • Moheb Moses and Jake Wynne.

  • Moheb Moses and Andrea Della Mattea.

  • David Gage of Express Data in networking mode.

  • Dimension Data's David Hanrahan and Peter McAlpine of Adobe address the crowd.

  • Getting down to business about the Cloud transformation.

  • Lunch begins.

  • Jennifer O'Brien and Steve Martin.

  • Kirk Jones and David Edgar.

  • Group in full discussion mode.

  • Listening to market trends.

  • Having a laugh.

  • Jake Wynne of Oriel discussed the market opportunity - which is in the area of services.

  • Moheb Moses and Sean Murphy.

  • Adobe's Peter McAlpine.

  • Robert Findlay of Staples and Peter McAlpine of Adobe.

  • Andrea Della Mattea holds court.

  • Dimension Data's David Hanrahan.

  • Listening to the group.

  • Discussion in full swing.

  • David Edgar of Future Reality.

  • Larry Adler and Jake Wynne.

  • Larry Adler of Webqem.

  • Jake Wynne of Oriel.

  • Andrea Della Mattea of Insight.

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