Slideshow

Coke gives peace a chance ( +16 photos)

‘Active Shutter’ technology to enable interaction between citizens

  • Citizens of India and Pakistan tracing a peace symbol together to earn their Coca-Cola can.

  • Employees unloading the Coca-Cola vending machine.

  • The camera inside the Small World Machines.

  • The machine itself, encouraging Pakistani citizens to make friends with Indians, and vice versa.

  • SWM asking citizens to wave to one another to start.

  • Tracing a heart shape.

  • Two men having a dance to celebrate their reward.

  • A group of ladies using the SWM.

  • Cheers!

  • Families drawing peace symbols.

  • Coca-Cola's 'open happiness' slogan.

Show Comments