Slideshow

IN PICTURES: Apple iPhone 5 launches in Sydney (35 photos)

Mayhem at Apple's Sydney CBD store and surrounding telco outlets

  • At the door.

  • Hundreds of Apple staff chanted inside before the opening.

  • Hundreds of Apple staff chanted inside before the opening.

  • Todd Foot, the first in line at Sydney CBD.

  • The start of the line where the MobilePhoneFinder team, led by Todd Foot, started queuing on Wednesday noon.

  • The Sportsbet team lined up behind MobilePhoneFinder

  • The line continues at the corner of George and King St.

  • And further down King St we go.

  • And even further down King St.

  • Looking towards George St from the corner of King and York St.

  • The line makes its way down York St for another hundred metres.

  • The line for iPhone plans was small.

  • Anti-commercialism protesters outside the Apple store.

  • Anti-commercialism protesters outside the Apple store.

  • Media mayhem.

  • And we're off! The iPhone 5 is launched and doors are open.

  • And we're off! The iPhone 5 is launched and doors are open.

  • Customers head in.

  • Todd Foot - the sign says it all (well, for Sydney CBD, at least).

  • The first customers talking about their excitement and favourite features.

  • The first independent customers (behind MobilePhoneFinder and Sportsbet) coming out.

  • Apple staff chanting.

  • The front of the Telstra store opposite Apple.

  • The first lot at Telstra received seats, courtesy of the telco giant, as well as a DJ and an official timer. The Telstra store opened 10 seconds prior to Apple.

  • Telstra had a respectable line itself.

  • Telstra line looking towards the doors.

  • Down the road, Optus had a few dozen customers waiting, too.

  • The iPhone 5.

  • The iPhone 5 table.

  • The iPhone 5.

  • The iPhone 5.

  • The iPhone 5.

  • The iPhone 5.

  • The iPhone 5.

  • The iPhone 5.

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