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IN PICTURES: Samsung opens Sydney store, announces Galaxy Note 10.1 launch

First Sydney Experience store opens on George St, Galaxy Note 10.1 to launch on open day

  • The Samsung Experience store is located at 450 George St, Sydney, only a few hundred metres away from rival Apple's first Sydney store.

  • Security stopped the curious public as the invite-only preview event proceeded.

  • A giant Samsung Galaxy S III cake.

  • The cutting of the cake marks the launch of the store. Public trade commences on Thursday, August 23.

  • Samsung's television range on display, and demonstrating the capabilities of the Galaxy Note 10.1 with a promotional video.

  • The Galaxy Note 10.1 on display for invite-only attendees to play with.

  • Displays in the store.

  • Displays in the store.

  • Displays in the store.

  • Looking at the elevated part of Samsung Experience.

  • Displays in the store.

  • The store.

  • Displays in the store.

  • Displays in the store.

  • The Samsung Galaxy S III on display for attendees to play with.

  • The store and its displays.

  • The store and its displays.

  • The store and its displays.

  • Accessories on display within the store.

  • A new dock product from Samsung hiding away in a corner beside the televisions.

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