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First Sydney Experience store opens on George St, Galaxy Note 10.1 to launch on open day
The Samsung Experience store is located at 450 George St, Sydney, only a few hundred metres away from rival Apple's first Sydney store.
Security stopped the curious public as the invite-only preview event proceeded.
A giant Samsung Galaxy S III cake.
The cutting of the cake marks the launch of the store. Public trade commences on Thursday, August 23.
Samsung's television range on display, and demonstrating the capabilities of the Galaxy Note 10.1 with a promotional video.
The Galaxy Note 10.1 on display for invite-only attendees to play with.
Displays in the store.
Looking at the elevated part of Samsung Experience.
The Samsung Galaxy S III on display for attendees to play with.
The store and its displays.
Accessories on display within the store.
A new dock product from Samsung hiding away in a corner beside the televisions.
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