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White Rabbit gallery in Sydney provides an interesting backdrop for attendees to test out the new Huawei Vision smartphone.
White Rabbit Gallery was established in 2009 to showcase a private collection of contemporary Chinese art.
Since Huawei is a China-based vendor, the setting seemed appropriate for the company's first single product launch event.
The Huawei Vision runs on Android 2.3 and weigh just 0.121kg. It has a 3.7-inch captive touchscreen and measures 0.99cm in thickness. The phone comes wiht a five megapixel camera with flash and a 720 high-definition video camera.
But one of the things Huawei was keen to showcase at the launch was the augmented reality (AR) capabilities of the smartphone.
The handset will be available from November 24 through Allphones.
Huawei devices marketing director, Mark Treadwell, launched into his speech at the Vision smartphone launch. The podium had a Quick Response (QR) code at the front which could be read by the Huawei Vision to trigger AR features.
All attendees were handed a Vision handset to use the AR function.
Huawei has struck up an exclusive partnership with telco retailer, Allphones. The Huawei Vision will be available for $279 outright or on an Optus $19 cap exclusively through Allphones.
Pictured: Allphones CEO, Shaun Colligan.
Huawei implored attendees to tour the gallery and test out specially set up artworks paired with QR codes.
Though clever positioning of the QR code and artworks, Huawei Vision users can experience AR on their handsets.
Another QR coded artwork.
A truck flies in on the Vision's screen through AR.
Attendees try out the rest of the phone's features, including a 3D user interface.
Some of the more interesting art pieces in the White Rabbit Gallery.
A very Slient Hill-esque piece of work.
Chinese pee pots, which would be familiar to anybody that has watched enough Chinese period dramas.
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