Slideshow

In pictures: Optus Apple iPhone 4S launch

Optus, along with other telcos, did away with the midnight launch and opted for a low key morning event for the release of the new iPhone 4S.

  • A small line forms outside the Optus Sydney CBD store ready to get their hands on an iPhone 4S.

  • A small line forms outside the Optus Sydney CBD store ready to get their hands on an iPhone 4S.

  • The fanfare was considerably less this time compared to the iPhone 4 launch but this is partly attributed to the telco offering customers a choice of online pre-orders and home delivery.

  • Across the road, Vodafone was running its own launch event. Down the street at the George St Apple Store, the queue stretch down a considerable distance.

  • Optus staff gear themselves up to greet customers.

  • Refreshments were provided to waiting customers.

  • Penguins!

  • Penguins!

  • Doors opened promptly at 8am.

  • Staff were all ready to sign up customers for the iPhone 4S.

  • First Optus customer to get the iPhone 4S

  • First Optus customer to get the iPhone 4S

  • iPhone 4S launch at Optus Sydney CBD store.

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