Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.
Apple has lifted the curtains on its latest retail store in Penrith, complete with the usual array of modern design and overzealous cheering
Inside the store, the just-released MacBook Air's were on display.
Even after the store opened, the line of eager customers still remained.
At 9am, the store officially opened its doors for the first time.
An iPad display in the window of the Apple Store.
The front of the store. It is located on the second floor, near the main food court.
The entire shopping complex has a distinctly Apple feel.
At 8am, an hour before the store officially opened, there was at least 40-50 people lining up.
The range of accessories on sale.
On Saturday morning, Apple lifted the curtains on its latest retail store in Penrith, complete with the usual array of modern design and overzealous cheering.
The Penrith Apple store is the 11th in Australia since the opening of the flagship Sydney City store three years ago, and the 331st store to open globally. Apple is planning to have 363 stores worldwide by the end of the fiscal year in 2011.
The Apple Store is very easy to find in Westfield Penrith, with directions on every floor and corner.
The first few people in the line look on.
The Genius Bar.
By 8.30am, the line at least doubled to around 100 people.
By 8.45am, there over 200 people lined up to experience the store opening
The front of the Apple Store.
Over-enthusiastic Apple staff get ready to greet their devoted customers.
Women in ICT Awards