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The distributor hosted its Alice in Wonderland themed product expo in Melbourne.
True to its "non-traditional" tagline, IT distributor, Alloys, hosted a spectacular Alice in Wonderland themed event in Melbourne to showcase the latest products from its vendor line-up.
Among those showcasing their wares at "Alloys in Wonderland" were Epson, Samsung, Canon, Kyocera and JVC.
The Mad Hatter, of course, was there as the master of ceremonies with the Cheshire cat and Alice accompanying him as entertainment.
Part Two of the slideshow, in which Alice shows off her hidden talents, will be up next week.
Resellers lined up to fall down into the rabbit hole...
The Cheshire cat was sneaking around the venue and sporadically displaying physical prowess.
Decorations were appropriate to the theme.
An artist was on stage to give a live demonstration of his artistic skills.
Guests were treated to a feast of delicious finger food and magnificent fondue fountain.
Guests mingle at the event.
No Alice in Wonderland themed party is complete without the presence of the Mad Hatter.
Fuji Xerox stand at Alloys in Wonderland.
Oki stand at Alloys in Wonderland.
Kyocera stand at Alloys in Wonderland.
One of Canon's smaller stand at Alloys in Wonderland.
Canon's large format printers division had produced beautiful art prints on display at the event.
Canon's lavish photo booth.
Epson demonstrated its projection products in a room resembling an retro cinema.
Emerging Leaders 2020