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The vendor hosted a hands-on experience event for its new range of TVs, notebooks, cameras and smartphones.
Sony Australia hosted a media product showcase at The Establishment, Sydney.
Many of the products had already been seen at the Consumer Electronics Show (CES) in Las Vegas in January but this is the first time they have all come together for an Australian showcase.
Among the goods on display were the vendor’s new Vaio notebooks, additions to the Bravia TV range and a swathe of digital cameras.
Sony also used the opportunity to demonstrate its new Google Android 2.3 smartphone, the Sony Ericsson Xperia arc.
Featuring 'light emitting' plastic, the Vaio C series notebooks absorb ambient ultra-violet light and glows around the edge of the PC lid.
Bluetooth wireless mice and keyboard skills area available.
Part of the Vaio F series, this is Sony's first 3D notebook.
The Vaio Y series are Sony's ultraportable notebooks weighing in at 1.46kg. They feature a 11.6-inch chassis and AMD's Acelerated Processing Unit (APU) chip which combines a central processing unit (CPU) and graphics processing unit (GPU).
The Vaio Y series are Sony's ultraportable notebooks weighing in at 1.46kg. They feature a 11.6-inch chassis and AMD's Accelerated Processing Unit (APU) chip which combines a central processing unit (CPU) and graphics processing unit (GPU).
Sony's new notebook family.
Sony Ericsson Xperia arc runs on the Google Android 2.3 "Gingerbread" platform.
The smartphone is only 0.87cm thick.
Xperia arc has an 8MP camera and is capable of capturing videos in HD.
arc is able to stream videos to a TV through a HDMI cable.
Image comparisons between Cyber-shot cameras.
Sony shows off its Bravia HX, NX and EX series. Some of the televisions are 3D compatible.
3D TV technology on display.
The new X-Reality Pro Picture Engine and X-Reality Picture Engine can optimise content displayed. Sony said this was important for streaming web content which can often be of a low quality.
From Sony's Cyber-shot range, the T-series waterproof digital cameras are able to shoot full HD footage underwater.
The tiny Sony DSC-WX7 can capture 185 degrees shot in Sweep Panoramic Mode.
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