As a new breed of customer emerges, new breeds of partners are emerging in parallel, creating a competitive threat to the traditional channel.
Tech Hive: Interviews
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.
IBM A/NZ director of global business partners, Rhody Burton, sat down with Jennifer O'Brien in a very candid and personal discussion about her journey into IT, lessons learned along the way, and some personal insights and even unknown facts.
For the past 30 years, most B2B channel professionals have thought of their channel as a sales channel.
Cloud-based software enables vendors to make quick changes based on informed decisions as the market dictates, in real time, instead of waiting till quarter-end to understand what happened.. Read more