The latest ARN Roundtable was held at Sydney's Cafe Del Mar, and was sponsored by Cloudera and Veritas. The guestlist saw a VIP group of IT channel executives discussing the role of the channel in pushing Big Data adoption, and the trends emerging in the Australian market. Photographs by Ian Sharp.
Software: Round Table
The transformation of IT through new delivery models like cloud computing raises questions about the role CIOs and IT managers will play in a more business-oriented, on-demand world.
Selling technology for technology’s sake simply doesn’t cut it anymore. ARN recently brought together a panel of industry representatives to look at why selling business productivity, ROI and innovation are critical to the channel’s success and how these elements will be the force behind cloud computing take-up.
Microsoft’s Gianpaolo Carraro challenged the fact that everything should be paid for by usage.
A critical question posed by Microsoft’s Gianpaolo Carraro was whether the channel was innovating from a business model perspective to meet new demand for more accountability, ROI and solutions success.
The way the IT industry positions and sells technology to business has undergone significant change over the years. There are two overarching reasons: Offerings have matured, gained complexity and infiltrated the corporate environment, delivering new opportunities and business cases for different types of customers.