Building a software-as-a-service solution is one thing, but selling into the market and scaling the business behind it is something else entirely.
The software-as-a-service (SaaS) market is booming, with more independent software vendors (ISVs) than ever building and delivering their own solutions into an increasingly crowded market.
But where there’s competition, there’s also opportunity. Lots of it. Software-as-a-service continued to be the largest worldwide public cloud services market segment by revenue in 2020, forecast to grow to US$104.7 billion this year, according to industry analyst firm Gartner.
Clearly, there is money to be made in the SaaS space. However, for ISVs starting out on their journey to becoming leading players in their respective fields — and taking a substantial slice of global SaaS spend in the process — the path ahead may seem daunting.
Regardless, with the right approach, and a little bit of strategic insight, the journey from here to there may turn out to be easier than it seems at first glance, with tried and tested business techniques and strategies to help guide the way.
This ARN and Reseller News Webinar event, held in partnership with rhipe, will look at the opportunities in the market for ISVs and other SaaS providers, whether start-ups or scale-ups, and examine how they can build their business, grow their market presence and, ultimately, dominate in their field.
Key areas of discussion will include: