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  • 30 October 2018 09:30

Brother Printers triumph yet again, for another consecutive win of PCMag Business Choice and Reader’s Choice Awards

Brother’s range of printers have received the Highest Overall Satisfaction Ratings in Nearly All Categories

Sydney, Australia – 30th October, 2018: Brother’s high-performance printers, and client-first approach to customer service, have once again proven to satisfy the needs of consumers and businesses alike. Taking out the PCMag Readers’ Choice award 10 years in a row, as well as the PCMag Business Choice award for a consecutive six years, Brother’s dedication to producing high-quality machines over the past decade has been unwavering.

“Few companies in any technology category have been able to consistently earn top-notch customer satisfaction ratings the way Brother has”, said Ben Gottesman of PCMag Australia.

As a leader in home and business solutions, the satisfaction ratings across each of PCMag’s categories have only seen growth. Overall satisfaction, satisfaction with ease of setup, ease of reliability, and likelihood to recommend, all increased in score since 2017 for the Readers’ Choice Award. Meanwhile in the Business Choice award ratings, Brother topped or tied for every category that was measured.

“No matter how we sliced it, Brother comes out on top. The company had the highest satisfaction ratings among printers less than a year old, printers for home, inkjet all-in-one printers, monochrome laser printers, monochrome laser all-in-ones and colour laser all-in-ones”, Gottesman states. “According to our survey respondents, no one else can deliver the same level of overall satisfaction, reliability, and ease of setup”.

PCMag introduced the Business Choice Award six years ago, and Brother is delighted to have been the recipient of this award every year since it’s inception. Printers make up an integral part of an office workflow, therefore the functionality and affordability of the device, as well as the manufacturer’s capacity to offer tech support and repairs, play a vital role in customer perception and satisfaction.

“Year in and year out, the company has walked away with the highest award we can give in printers, both for play at home and for getting serious work done. This year is no exception; it would take serious missteps for the company to become anything less than beloved at this point”, says PCMag Australia Editor, Eric Griffith.
The PCMag Readers’ Choice and Business Choice Awards are based on overall customer satisfaction and printer attributes including setup, reliability, printing quality, technical support, repairs, the cost of consumables, and the likelihood to recommend.

The PCMag Business Choice and Readers’ Choice winners are determined by an email survey of PCMag community members that subscribe to the Readers' Choice Survey mailing list. Respondents were asked to rate their printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

About PCMag Readers’ and Business Choice Awards

PCMag, a trusted source of IT industry reviews, regularly asks its readers to rate the companies they think make the best products and provide the absolute pinnacle of technical support and customer service. Now in its 30th year, PCMag’s Readers’ Choice Survey on service and reliability focuses on awarding the companies their readers love and has become a prestigious award in the IT industry.

About Brother International (Aust) Pty Ltd

With over 100 years in operation, Brother International is globally recognised as a brand synonymous with delivering product innovation and customer satisfaction. A specialist in its product lines, Brother is always ‘At Your Side,’ with its customer first approach in all aspects of business. Brother combines this customer satisfaction and its strong commitment to environmental conservation to manufacture innovative, reliable and practical products in the printing, sewing, imaging and labelling markets.

Brother International Australia was established in 1977 as a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. With a head office located in Sydney and State offices nationally throughout Australia, Brother has grown from humble beginnings to a diversified multinational corporation.

About Brother Earth:

Brother has made a commitment to sustainability and making a positive difference to the environment. Brother Earth is a Brother initiative and aims to build a society that achieves sustainable development by taking responsibility and considering the environmental impact of all aspects of business operations. At Brother Earth, visitors can choose how funds are allocated and see how Brother is contributing to environmental sustainability on a global level. ‘Click for the Earth’ at and Brother will contribute to an environmental conservation project on a consumer’s behalf.

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