ARN Innovation Awards
- 8 August 2018 09:27
Klika Launches a World-First “Create Your Own" 3D Trampoline Platform – Kahunaplay.com.au
The exclusive 3D platform allows customers to design in real time the perfect trampoline for their backyards, whilst still having the option to shop from Kahuna’s ready-made collection. This is expected to change the way consumers buy their trampolines as Klika Group continues to lift the bar when it comes to personalizing consumers' shopping experiences.
“We are always looking at innovative and fresh ways to keep our customers engaged and excited about shopping with us. Our Kahunaplay website does exactly that, as it helps parents stimulate their children's creativity and together as a family design their unique trampoline. With advances in technology, customisation is becoming a paramount marketing tool for online shoppers and I believe we are at forefront of it with the launch of this new platform.” Says Klika’s Director of Commercial Operations, Leo Zaitsev.
As a father of two, Zaitsev makes no compromises when it comes to safety. “The exceptional aesthetics of our trampolines is one thing and we will continue to expand our designs, but we place an even greater emphasis on the durability and safety of the product. When it comes to children, there are no shortcuts.”
Most global trampoline brands offer limited design options. Kahunaplay will change this, as it empowers customers to design the trampolines’ features and colours to suit their personal preferences. From the different trampoline sizes and shapes, to the colourful mat designs, pad colours and accessory choices, customers in Australia will now for the first time be able to personalize their trampoline shopping experience as well as the product itself. Customers can opt to have their trampolines dispatched to them nationwide within 24 hours, or elect to click-and-collect the product within 2 hours of order placement from Klika’s Melbourne retail outlet. Recognized as Internet Retailing 2017 top rising star, Zaitsev spoke excitedly about Kahunaplay’s 3D engine, website features and the brilliance behind the website’s concept. His clear vision, passion and industry insights enables the pure-play e-tailer to be at the forefront of understanding consumer needs, market gaps and online shopping trends, making them easily the number 1 online shopping destination choice.
“Taste and functionality is a subjective thing. We shouldn’t be dictating to customers what the end product should look like. It’s all about giving consumers a canvas and power to create what they want.” The rising star concludes. The custom built website took 6 months to be developed and from the outset will offer in excess of 800 trampoline options, with the range expected to be increased in time for Christmas shopping period.
About Klika ( www.klika.com.au) Founded in 2005, Australian owned and operated, Klika Group has a unique hybrid online retail and e-wholesale business model, offering for sale directly to consumers more than 10,000 products via the Klika HYPERLINK "http://klika.com.au/".com.au platform and supplying products from its 18 private labels such as Kahuna Trampolines, PowerTrain Fitness, Wallaroo outdoor equipment, Yukon Trade, to name a few. Klika’s wide product range is also available across all the main online marketplaces in Australia. Awarded as Top 20 Online Retailers in the country, in addition to Power Retail Top 100 Retailers list, Klika differentiates itself in the online retail space by supplying a diverse range of products with a focus on bulky profile categories and a true omni-channel presence with phone sales and a physical store operating 7 days a week at its 15,000sqm central facility in Melbourne. The group is supported by two satellite offices in China and Philippines.
About Kahunaplay.com.au Launched in June 2018, the website is a world’s first, dynamic trampoline website which allows customers to shop from standard collection or create their own design from the brand’s wide range of options. Kahuna brand includes Kahuna Classic, Kahuna Pro, Kahuna Blizzard, Kahuna Cyclone and Kahuna Rainbow models. Known for its quality, unique features, colours and variances, the Kahuna range is one of the most popular and affordable trampoline brands in Australia.
-ENDS- For further information please contact Jabeen Pastore 0411 391 366 E: email@example.com www.klika.com.au www.kahunaplay.com.au