Women in ICT Awards
- 5 February 2018 09:09
Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration
SYDNEY, Australia,. February 2, 2018 – Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced a partnership with Slack, to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time.
“Buyers expect businesses to respond to them in the moment. Today’s enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly,” said T.K. Kader, group vice president of Strategy, Corporate Development and Global Alliances, Marketo. “Marketo and Slack have joined forces to create a joint solution that provides real-time notifications about customer engagement, to build the pipeline and ultimately drive revenue.”
The trend among high-growth companies is to leverage their sales and marketing channels to manage and optimise the customer experiences across all channels including direct, indirect, and digital. But that requires a solid alignment between the two teams that often doesn’t exist. Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads. The integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels.
“We are thrilled to see Marketo and Slack working together to enable our sales and marketing teams to communicate and align to drive revenue effectively,” said Hugo Angelmar, director, growth marketing, Fivestars. “Fivestars has seen a lot of success using Slack and Marketo to connect with our prospects at the right moment, in real-time and manage our scaled marketing efforts. This partnership will help us further innovate in our approach to lead generation and customer engagement.”
To learn more about Marketo visit www.marketo.com. For more information about Slack, please click here.
Marketo, Inc., offers the leading Engagement Platform™ that empowers marketers to create lasting relationships and grow revenue. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organisations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.