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  • 31 October 2017 11:56

Klika Partners with Reebok and Adidas Fitness

Melbourne, VIC, October 31 – KLIKA, Australia’s leading pure play e-commerce group has embarked on an exciting partnership with RFE International - a global sports and fitness company specializing in the design, manufacture, marketing and sales of Adidas and Reebok fitness equipment. The agreement takes effect immediately and gives Klika the distributorship rights for domestic fitness equipment in Australia .

The product range includes cardiovascular and strength equipment, and accessories across both Reebok and Adidas brands. This partnership will see Klika add two of the world’s most iconic sports brands to its suite of fitness products currently sold under its private label PowerTrain Fitness, and further grow its e-wholesale operations through its existing supply chain relationships with Australia’s major e-tail groups.

“We are always looking at fresh, fun and innovative ways to improve consumers’ shopping experience with us, and build on the trust we have established with our customers. We see our partnership with RFE International as a great milestone for our overall business strategy with an expansion into the premium fitness product range, as we understand that a wider depth of products, prices and brands forms a crucial part of the consumer engagement .” Says Klika’s Director of Commercial Operations, Leo Zaitsev. “We’re very excited to partner with Klika as we see them as a good fit in terms of their size, operations and understanding of our brand and product integrity. We look forward to working with Klika and seeing our range succeed via Klika’s various sales channels and platforms in the Australian marketplace” noted Garry Moon, Oceania Sales Manager for RFE International. “Klika’s partnership with the world’s most iconic fitness brands is true testament to the strength of our business and represents the next step in its evolution. We will be distributing the product range via the Klika platform which now offers for sale in excess of 10,000 products, and all our existing online partner verticals. We are already in discussions with several groups which are eager to gain access to the Reebok and Adidas range of products we carry. With Christmas and summer just around the corner, the partnership couldn’t have happened at a better time”. Zaitsev concluded.

About Klika ( Founded in 2005, Australian owned and operated, Klika Group has a unique hybrid online retail and e-wholesale business models, offering for sale directly to consumers more than 10,000 products via the platform and supplying products from its 18 private labels such as Kahuna Trampolines, PowerTrain Fitness, Wallaroo outdoor equipment, Yukon Trade, to all the major online platforms in Australia. Klika’s wide range is available across the main e-tail platforms in Australia. Awarded as Top 20 Online Retailers in Australia, in addition to Power Retail Top 100 Retailers list, Klika differentiates itself in the online retail space by supplying a diverse range of products with a focus on bulky profile categories and a true omni-channel presence with phone

sales and a physical store operating 7 days a week at its 15,000sqm central facility in Melbourne. The group is supported by two satellite offices in China and Philippines. About RFE International (

A global sports and fitness company specialising in the design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets. With a distribution network covering more than fifty countries worldwide, our market leading product lines are designed and developed under some of the top brands within the world of sports and fitness today, including Reebok and Adidas.


For further information please contact Jabeen Pastore 0411 391 366 E:

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