Emerging Leaders 2019
- 19 November 2012 20:09
OKI Data Australia Appoints Office Brands in Drive to Expand Australian Distribution
OKI Data Australia, a global manufacturer of business printers and multi-function devices, today announced that it has appointed Office Brands as a nationwide reseller to enhance and satisfy current and projected strong national sales growth momentum.
The new relationship gives OKI access to 160 independent, privately-owned IT and office products specialist companies while at the same time providing Office Brands with OKI’s growing range of printer solutions ideal for small and medium-sized businesses.
While OKI Data Australia’s sales strategy is entirely channel focused, the vendor decided to appoint Office Brands based on the organisation’s market success and clear understanding of the business-to-business marketplace.
Greg Mikaelian, National Sales Manager, OKI Data Australia, said, “Reseller partners are a critical part of our industry mandate. OKI is committed to working with new and existing partners to develop, deliver and support the industry applications that make our mutual clients more successful. The new relationship with Office Brands will enable us to tap into a nationwide network of resellers and extend our ability to foster the creativity, collaboration, and continuous learning that benefits OKI, our partners, and especially our joint industry customers.
Office Brands is Australia’s largest independent dealer group with a focus in the commercial sector and demonstrable broad coverage of the SME markets. Its unique structure allows each member to operate their business with a high degree of independence that best suits the needs of the local business community
Margaret De Francesco, Merchandise Manager, Office Brands, said, “The OKI product range will offer us a point of differentiation in the channel and is a complement to our specialist focus in providing the market with business-to-business brand solutions. As we already have strong market momentum in the supply of ink, toners, and computer accessories, OKI fits perfectly into our portfolio of print solutions and value added services.
“In addition, OKI has a strong foundation, from products through to people, to drive significant growth in the coming years. We look forward to deploying a dedicated digital marketing program in the months ahead which we believe will be mutually beneficial to both organisations.”
OKI Data Australia has 120 approved channel partners in Australia providing national sales and support capabilities. The company provides its resellers with access to training, marketing, lead generation promotions, and dedicated dealer support lines. In addition, the company helps its distribution partners with stock management and dealer channel programs.
OKI’s additional Australian distribution partners include Alloys, Bluechip InfoTech, Leading Edge, Multimedia Technology and XiT.
About Oki Data Australia
Oki Data Australia is a global manufacturer of business range printers and MFP’s. The company commenced operations in Australia in 2009 following the acquisition from long-time master agent and distributor, IPL.
Over 30 years ago OKI pioneered LED printing technology, an advanced form of printing using fewer parts compared with the more widely known laser printing. This in turn provides many benefits to users including longer product life, fewer operational issues, increased reliability and better image quality over the entire life of the print engine.
All OKI printer products are supported by Australian-based technicians and a three-year warranty.