B2B Demand Generation & ABM Workshop

Carlos Hidalgo

Date: 21st May 2019  — 21st January 2019

A skills development workshop to teach IT B2B marketers what is needed to create and deliver buyer-centric demand generation and ABM campaigns that drive revenue for their organisations.

A majority of B2B organisations struggle to get results from their demand generation investments. One of the biggest reasons for this is a lack of buyer-centric campaigns.
Today’s B2B buyer is more sophisticated and more complex that ever, requiring B2B brands to develop programs that connect with the buyer based on their purchase journey . . . it is no small task. This is why we have developed the Buyer-Centric Demand Generation and Account Based Marketing (ABM) Workshop. This in-person/hands-on workshop is designed to be a full-day intensive course that will enable and equip B2B marketers with the knowledge and tools to get more from their demand generation and ABM investments.

​Attendees of the workshop will acquire the following skills:
· How to develop buyer profiles that provide insight into the buyers role, their journey, their content and channel preferences
· How to align Account Based Marketing with your demand generation strategy
· How to build a content architecture that aligns to the buyers journey
· How to collaborate and align with sales to ensure demand generation success
· How to align demand generation programs with other customer touch points to provide an exceptional customer experience
· How execute a holistic ABM strategy

This workshop is designed for channel marketing campaign managers, directors of demand generation, content marketing managers and directors and marketing leaders.

Secure your seat now and take advantage of our discounted super early bird registration rates. Register at https://www.visumcx.com/copy-of-buyer-centric-demand-genera

Time & Location
May 21, 9:00 AM – 4:30 PM
Portside Centre, 207 Kent St, Sydney NSW 2000, Australia

This workshop is delivered by Carlos Hidalgo, Founder & CEO of VisumCx and Adam Greener, Head of Strategy of Enigma. Both Hidalgo and Greener are leading authorities on B2B Demand Generation and ABM strategies.

Hidalgos book, Driving Demand, a guide book on demand generation, has been ranked as one of the “Top 5 Marketing Books of All-Time” by BookAuthority.

The early registration fee for the workshop is $795 AUD until May 1. After May 1 the cost will increase to $995 AUD . Seats are limited so register today!


Portside Centre, 207 Kent St, Sydney NSW 2000, Australia