What is EDGE?

EDGE brings the ANZ channel together in a collaborative and educational environment.
Now in its 6th year, EDGE gives vendors, distributors and channel partners the competitive advantage necessary to bring continued success.

EDGE brings together the best and the brightest minds in the ANZ channel.

EDGE curates high level and compelling content to deliver meaningful insights.

EDGE understands the need for expertise means more collaboration to deliver outcome.

Content at EDGE 2020

The changing customer agenda, driven by a new market outlook, has created idea overload in the channel.

From the creation of concepts to the shaping of strategies, clear narratives have emerged advocating business and technological transformation.

Yet the ecosystem remains paralysed by inaction as partners meander from one theory to the next, in a channel lacking an actionable blueprint for growth.

In 2020, knowledge is not power, rather potential power. Today, power lies in execution.

Echoing the words of Steve Jobs, “ideas are worth nothing unless executed, execution is worth millions”, EDGE 2020 will move beyond ideas and into execution, side-stepping the ‘why’ to outline the ‘how’ aspect of change.

EDGE 2020 will help partners:

- Maximise the idea selection process to ensure valid concepts arise
- Explain how to balance transformational activities with day-to-day operations
- Outline how to convert vision into action through day one execution plans
- Create step-by-step guides to excel in business, technology, sales and marketing
- Detail how to maintain momentum once projects are implemented

Who attends EDGE?

EDGE brings together 350+ ANZ channel professionals who share similar market conditions and unilateral acquisition processes. All sessions are specific to research-based A/NZ industry trends and the opportunity to connect with the EDGE audience will cement leads and drive sales.
In 2019, 172 partners representing 156 organisations attended EDGE - 139 from Australia and 33 from New Zealand.

Where and when is EDGE 2020?

Hamilton Island - July 26 - July 29, 2020*.

*Partner delegates from New Zealand will commence their EDGE experience from Saturday, July 25.