What is EDGE?

EDGE is the leading technology conference for business leaders in Australia, built on the foundations of collaboration, education and advancement.

The market is saturated with conventional conferences following traditional rules of engagement, delivering predictable insights with no actionable takeaways or outcomes.

In an industry fixated on the why, EDGE focuses on the how, offering step-by-step guidance around technology monetisation, business growth and customer acquisition.

Attendance at EDGE is by invitation only, limited to decision-makers shaping the technology landscape across Australia.

Such high calibre of attendance is the catalyst for a four-day destination event designed to provide business coaching at an executive-level, targeting seasoned leaders to aspiring entrepreneurs.

EDGE 2021 will run as an in-person event on 20-23 March 2022, located at Novotel Sunshine Coast Resort. ARN remains as determined as the community to host this market-leading event in a face-to-face format, with the decision aligned to evolving COVID-19 developments at both state and national levels.


Who attends EDGE?

EDGE plays host to the most influential business leaders in technology, reflective of a diverse, innovative and expanding channel ecosystem.

As the world becomes more collaborative, so is the network of providers delivering transformational solutions to customers.

Different technology buyers are requiring different technology partners, challenging the market status quo in the process.

Mirroring the market, EDGE brings together emerging and established technology players, spanning bleeding edge start-ups and cloud specialists to independent software vendors and application developers.

This is complemented with business consultants and boutique agencies, alongside solution providers and system integrators --all collaborating, all contributing.

EDGE creates a unique environment in which extreme partner types can join forces in the pursuit of innovation, acting as the conduit for customer transformation.

To enquire about attending or sponsoring EDGE 2021, contact Cherry Yumul -- VP, Channel APAC -- via cherry_yumul@idg.com.