Communication is the lifeblood of productivity. Email is often considered to be the most efficient, cost effective and targeted medium of consumer communication in the enterprise world. Since its inception in 1971, it has replaced the “flyer in the letterbox” for some and the “schedule on the signboard” for others. However, certain limitations have diminished its virtues and credibility over time. Being email’s younger, trimmer, often blunt and sometimes ill-mannered sibling, SMS fills the gap of these limitations, but does it have a dark side of its own?
Connecting brands with IT.
Fast, reliable internet access has become a necessity wherever we are. To gain greater engagement and satisfaction of their customers, businesses like restaurants, hotels, cafés, airports, sports stadiums and shopping centres have started to offer access to the internet to their customers via WiFi.