Brand Post
Connecting brands with IT.
APC by Schneider Electric
APC by Schneider Electric is a global leader in critical power and cooling services, providing industry leading hardware, software and services that ensure availability and reliability across the residential, business network, data centre and manufacturing environments for over 33 years. Through its commitment to innovation, APC by Schneider Electric delivers energy efficient solutions for critical technology and industrial applications, selling through channel partners.
“For most organisations, the business strategy is their digital strategy,” Joe Craparotta, ANZ VP of Secure Power at APC by Schneider Electric, said in an exclusive interview with Nextgen and Data#3. Businesses have been forced to rapidly innovate this year, and those that have taken a leadership position on innovation are now in a much better position for the long term.
While 2020 has been a highly disrupted and unpredictable year, businesses are proving to be resilient, dynamic, adaptable and see opportunity in the recovery beyond COVID-19. As one KPMG report has noted, revenue growth over the next three years will come from digital offerings and operations at a massively accelerated scale (80 per cent). Capitalising on this opportunity means digital transformation, and there is a big role for the channel to play in facilitating this.
The need to adapt to emerging business continuity challenges continues to drive greater demand for edge computing. This is opening new opportunities for partners to assist their customers in building resiliency and strategically restructuring their businesses, according to global leader in IT infrastructure, power and cooling, APC by Schneider Electric.
For the past six years, global leader in IT infrastructure, power and cooling, APC by Schneider Electric, has celebrated the success of its highest performing partners through the APC Amplify rewards program. And that isn’t about to stop. Despite the world facing new challenges arising from the current unprecedented situation, APC remains focused on connecting and engaging its valued network of trusted partners.
At the recent EDGE Alumni breakfast, hosted by ARN, the leading voice in customer centricity and digital transformation, Nancy Rademaker, spoke about how the changing profile of consumers – their changing tastes, behaviours and attitudes – is disrupting incumbent businesses.
Demand is rising for micro data centers, designed to handle specific needs at distributed locations, due to increasing IoT workloads at the edge. Technology product management leaders must take advantage of the opportunities by providing MDC and related platforms optimized for IoT workloads.