Stories by Ryan Underwood

  • Who's in charge of your Web strategy?

    Most companies doing business on the Web suffer from a kind of schizophrenia: they have one team dedicated to IT and development issues while an entirely different team takes on the look, feel and function of a site. But when thorny issues arise concerning a company's Web endeavours - from operational questions to strategy issues - there is usually nobody in charge to call the shots, leaving crucial decisions in the hands of an unruly, ad-hoc group.