Stories by John Goslino

  • Placing a priority on loyalty

    Client loyalty is one of the hot and trendy topics that marketing people like to bandy about. The appeal may be because client loyalty is almost an end in itself. If a company can achieve and maintain a high degree of client loyalty, then it will probably be very successful. Another important element is the idea that it costs more to secure a new customer than retain an existing one. This is probably true in most cases.