Stories by Greg Laugero

  • How to create digital products that customers love

    When it comes to building digital relationships with your customers - whether it's through a mobile app, a portal, or a new device--what matters is the user experience. Customers' loyalty (and the share of their wallets they devote to you) depends in large part on how they feel about your digital product or channel. Bad experiences hurt the brand and leave money on the table.