Stories by Matt Kapko

  • Apple's enterprise partnerships, big and small, start to pay off

    Apple is slowly strengthening its foothold in the enterprise through a series of partnerships with established providers of business services, large and small. Here's a breakdown of what's working, from the perspective of Apple's leading business partners, as well as how the pacts benefit CIOs.

  • Google cloud chief on tackling the enterprise

    Google's cloud leader discusses one of the biggest IT challenges related to enterprise cloud deployments and offers advice on how companies can identify the business functions that are best suited for the cloud.

  • Why Snapchat is the next big thing in digital marketing

    Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

  • Microsoft, Google earnings shed light on Cloud war

    While Microsoft currently has a significant lead over Google in the workplace productivity market, the companies' cloud-based offerings are just a small fraction of their businesses. However, both plan to invest heavily in Office 365 and Google for Work in 2016.

  • Entertainment titans talk the future of TV ads at CES

    The worlds of marketing and entertainment are more complicated than they were a just decade ago and there’s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the medium has a bright future.

  • 15 most-important Apple stories of 2015

    From its odd (yet effective) social media strategy to new enterprise-friendly devices like the iPad Pro, senior writer Matt Kapko weighs in with his picks for the 15 most significant Apple stories of 2015.

  • Apple and IBM partnership yields 100 iOS enterprise apps

    Less than a year-and-a-half after Apple and IBM teamed up to create the MobileFirst for iOS program, the tech giants have released 100 iOS apps that target 65 professions across 14 industries including healthcare, banking and travel.

  • 3 good reasons why iPad Pro won't replace your laptop

    Apple's new iPad Pro excels in some very specific ways and disappoints in others, but pros and cons aside, it's just not accurate to compare the tablet to a traditional laptop, or suggest it should be a viable replacement.

  • Why Google's enterprise pitch is a confusing mess

    Can you explain to your business colleagues what Google for Work is? If so, you're miles ahead of Google. The company's foray into the enterprise has been little more than a hodgepodge of silos, delineated by products and their respective teams. The company is doing a poor job marketing the entirety of Google for Work because the initiative overlaps with individual product sales and leads to operational confusion.

  • Why Google’s enterprise pitch is a confusing mess

    Google has allowed a branding and marketing mess to fester around its enterprise business for far too long. The company needs a unifying message that can explain Google for Work to prospective customers in a more cohesive fashion.