The costs and human resource issues distributors face maintaining a Web site may seem daunting for some smaller suppliers. But Australian distributors should not lose hope. Jeanne-Vida Douglas reports that local content and the ability to listen to reseller feedback may provide distributors with the edge needed to keep ahead without big budgets
The chip shortage is wounding large manufacturers and small OEMs alike. The confusion caused by a reported lack of communication and scrambling for limited resources has seen deep rifts appear in once calm distributor/OEM relationships. More disturbing still is the pall of fear that hangs over the channel players when the shortage issue is raised. Many resellers will speak out only when they are assured that their identity will be not be revealed.
Jeanne-Vida Douglas talks to Gene Clewett, managing director of Hands-On Systems, a growing Internet applications integrator finding gold amongst SME demand
To help facilitate channel partners, AWS, in collaboration with Westcon-Comstor, offers a comprehensive channel partner program, the Amazon Partner Network (APN).
