Stories by Jessica Wohl

  • Britney Spears in sponsorship pact with Pepsi

    Pepsi-Cola signed teenage superstar Britney Spears to promote its soft drink, putting the pop icon in the the ranks of such musical celebrities as Michael Jackson and Ray Charles who have endorsed its products.

  • Beverage wars now fought over much more than cola

    Battles in the "cola wars" are breaking out all over the place, as archrivals Coca-Cola Co. and PepsiCo Inc. duel over all sorts of beverages, trying to scoop up alternatives such as iced tea and sports drinks as consumers flock to new drinks.