Do your key messages differentiate you?
In today's economy, it's even more important to make sure you don't sound like everyone else
Stories by Steve Townsend
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DIY PR can be a highly successful strategy
With hundreds of companies undergoing the e-jerk reaction and listing/rebirthing as e-commerce corporations, there is huge demand for the services of public relations agencies.
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Saving your company image
A publicity crisis is always bad news but there are ways to minimise damage and save company credibility . . .
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Understanding your target audience
Understanding what news is and whether it is relevant to a publication's needs will save everyone a lot of time and bother
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Plant your publicity garden
Getting publicity is like gardening. You can't make plants grow. All you can do is put a healthy seed in the right environment. Give it the right temperature, soil, sunlight and water and, most of the time, it will take off. It's the same with publicity. You can't make journalists run your stories. What you can do is prepare, get a good story and give it to the right journalists. Make sure it's interesting, clear, newsworthy and timely and, most of the time, it will get good coverage. A lot of energy and emotion is wasted in unsuccessful efforts to get publicity because marketers don't understand journalists in the IT&T industry. Here are some tips.
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Publicity or advertising?
Understanding the differences will make your promotions far more effective.
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Cutting out the US
Press releases from the US don't work well here - but a conversion can make a huge difference.
