Do your key messages differentiate you?
In today's economy, it's even more important to make sure you don't sound like everyone else
In today's economy, it's even more important to make sure you don't sound like everyone else
With hundreds of companies undergoing the e-jerk reaction and listing/rebirthing as e-commerce corporations, there is huge demand for the services of public relations agencies.
A publicity crisis is always bad news but there are ways to minimise damage and save company credibility . . .
Understanding what news is and whether it is relevant to a publication's needs will save everyone a lot of time and bother
Getting publicity is like gardening. You can't make plants grow. All you can do is put a healthy seed in the right environment. Give it the right temperature, soil, sunlight and water and, most of the time, it will take off. It's the same with publicity. You can't make journalists run your stories. What you can do is prepare, get a good story and give it to the right journalists. Make sure it's interesting, clear, newsworthy and timely and, most of the time, it will get good coverage. A lot of energy and emotion is wasted in unsuccessful efforts to get publicity because marketers don't understand journalists in the IT&T industry. Here are some tips.
Understanding the differences will make your promotions far more effective.
Press releases from the US don't work well here - but a conversion can make a huge difference.
To support 5G’s growth and capabilities, mobile service providers will need access to high-capacity, reliable fibre backhaul in the right places