Stories by Steve Townsend

  • Plant your publicity garden

    Getting publicity is like gardening. You can't make plants grow. All you can do is put a healthy seed in the right environment. Give it the right temperature, soil, sunlight and water and, most of the time, it will take off. It's the same with publicity. You can't make journalists run your stories. What you can do is prepare, get a good story and give it to the right journalists. Make sure it's interesting, clear, newsworthy and timely and, most of the time, it will get good coverage. A lot of energy and emotion is wasted in unsuccessful efforts to get publicity because marketers don't understand journalists in the IT&T industry. Here are some tips.