Stories by Gary Allen

  • Ten years of the Apple Retail Store: What went right

    The amazing success of the Apple Retail Stores has been picked apart, studied, and analyzed by consultants, financial analysts, and professors, all trying to find elements they can apply to other industries and turn into successes. So far, it hasn't been easy. Not that the elements of Apple's retail success are that difficult to duplicate. Rather, it's the personal commitment to excellence by Apple's retail team and their genuine delight in seeing customers smile that is tough to copy.