Stories by Fred Omaya

  • Give the product managers a hand

    You must wonder how marketing gurus come up with new ideas for product launches. Do they sit in a darkened room playing whale calls to stimulate the creative process? Do they, in the way of the dot-comers install a pool table and Pepsi machine and let the ideas flow? Or, like MLC, fit out meeting rooms with giant dice for executives to sit on when making important business decisions?