Focus. Yep, that's the answer - one simple word. You're probably rolling your eyes and saying 'of course'. But for many technology vendors and service providers it is easier said than done. They have either historically focused on the enterprise market and are looking for other revenue streams, or have targeted the small to medium business (SMB) and enterprise market together, with a bit more emphasis on the larger organisations. Either way, the SMB market is where they know they need (and want) to play but other market segments divert their attention.