Stories by David Moschella

  • The Green IT movement has lost the plot

    When it comes to environmental sustainability, the information technology community has seriously mistaken its priorities. Our latest research has confirmed what we have been saying for four years. The IT industry is already energy-neutral in terms of its consumption and savings, but there is still no credible scenario for safely managing the global production and disposal of literally billions of personal computers, mobile phones and other electronic devices. Yet even today, improving the energy efficiency of IT equipment is still the overwhelming focus of the Green IT community.

  • Seven Paradoxes of The IT World

    Having written nearly 200 columns for Computerworld over the past eight years, it's time for me to sign off, at least for a while. Writing regularly from atop a powerful platform such as Computerworld can get in your blood, so letting go isn't easy. But I will always be grateful to everyone at Computerworld for letting me try my hand at this, especially my numerous, and invariably helpful, editors. Most of all, I would like to thank Computerworld's readers for their countless thoughtful comments, and even their sometimes stinging critiques.

  • Consumer tech seeping Into IT

    The consumerization of IT continues apace. Over the past two years, I have been watching technology products and services initially developed for consumers and small businesses have an increasingly significant impact on enterprise computing. In fact, I wrote two columns on that topic: "Keeping Up With Your IT Consumers" and "Change at Hand for PC Management".

  • Microsoft according to Shakespeare

    Before we get lost in the details of the upcoming battle between the US Department of Justice and Microsoft, I think it's a good idea to step back and get a cultural perspective on what major antitrust confrontations are really all about.

  • Waiting for the real selling revolution

    By popular - and Wall Street - consensus,, CDNow, and similar offerings have become signature examples of the power of online retailing. But to me, these companies are only the forerunners of the real retail revolution yet to come.

  • Why Microsoft competes with its customers

    Microsoft's recent launch of its HomeAdvisor real estate buyer service in the US raises the same questions that came up when it entered the online travel, magazine and automobile businesses: does it make sense for any company to compete so directly with its customers?